It’s hard to imagine a person today who doesn’t use social media. They’ve become a part of our work, communication, growth, and even learning. That’s why, to feel confident online, it’s important to understand the English words that appear across the interfaces of Instagram, TikTok, and YouTube. This helps you navigate faster and sound more natural in the digital space.
Social media is evolving at lightning speed. New features appear constantly, and we adapt to them effortlessly. Plus, many English words — “like,” “post,” “repost,” “follower,” “feed” — have become so common in our everyday speech that we barely notice their origin. But behind them lies real English slang worth understanding more deeply.
And if you:
- don’t understand what bloggers say at the beginning and end of their videos
- switched your phone to English and now get confused by the buttons
- or want to learn to create cool things on social media, but all the tutorials are in English
Slang for social media: like, subscribe, and follow the channel

Instagram: English words you need for social media
Instagram is one of the most popular social platforms, so it’s important to understand how the main actions and interface elements are called in English. This will help you navigate faster and feel more confident in social media, especially if your phone or the app is switched to English.
When you open Instagram, you land in the feed — the place where all posts appear. Here you can scroll the feed up and down, like a post, comment on it, add it to your story, or share it with your friends. You can also save posts into collections — save your favorite posts into collections.
In the right-hand upper corner — in the right-hand upper corner — you’ll find direct, where your private messages appear. In the left-hand upper corner — in the left-hand upper corner — you’ll find the button for stories. These are photos or short videos that stay available for 24 hours. You can react to them or reply to them, making communication on social media faster and more natural.

Today, Instagram offers many additional features. For example, story highlight allows you to save stories to your highlights; IGTV Video gives you the option to upload longer videos; and Guide helps you group posts by topic. These tools are especially useful if you want to grow your personal brand on social media. You add information about yourself in your bio, and to follow an interesting profile, you use the follow button. That’s when you become a follower, and the profiles you follow appear as following.
To make your feed look aesthetic, many people plan their layout — the visual grid of the profile — in advance. If you want to check old stories or posts, go to the archive. And if you’re planning to promote your content, use the promote feature — it helps increase your reach on social media.
Below are all the English words used in the Instagram section. They will help you easily navigate the social media interface:
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feed |
feed |
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scroll the feed up and down |
scroll the feed up and down |
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like a post |
like a post |
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comment on it |
comment on it |
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add it to your story |
add to story |
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share it with your friends |
share with friends |
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save posts into collections |
save to collections |
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in the right hand upper corner |
in the right-hand upper corner |
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direct |
Direct messages |
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in the left-hand upper corner |
in the left-hand upper corner |
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stories |
stories |
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react |
react |
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reply |
reply |
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IGTV Video |
IGTV video |
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Guide |
guide |
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story highlight |
story highlights |
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bio |
bio |
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follow |
follow |
|
a follower |
follower |
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following |
following |
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layout |
layout |
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archive |
archive |
|
promote |
promote |
By the way, follow us on Instagram — you’ll find lots of useful content for learning English and you’ll get to practice your social media English right in the stories.
TikTok: English phrases that will level up your social media skills
TikTok is developing incredibly fast, and new trends appear every day. That’s why understanding the English interface helps you navigate the app faster and feel more confident on social media. Everything here is based on short videos, smooth transitions, and audio, so knowing the basic commands really simplifies the filming process.
Just like on Instagram, you can follow the users — follow different creators. To record a new video, tap plus — the add button. Then choose music through pick the sound — “choose the sound.” These actions are the foundation of any TikTok video and appear in almost every tutorial.

To stop the recording, tap pause. If you want to add effects, use video filters — through the color dots. This makes your video brighter, more dynamic, and more noticeable in the feed.
After you’ve edited your video, tap next to share it. Then add a caption, because it affects engagement. In the caption, you can tag friends. And when you’ve added a caption, tap post so the video appears in your feed. After that, all that’s left is to collect views and likes — that’s how most users interact with content on social media.
Below are the expressions that will help you use TikTok and other social media platforms with confidence:
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follow the users |
follow users |
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plus |
plus (add) |
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pick the sound |
choose the sound |
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recording |
recording |
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pause |
pause |
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video filters |
video filters |
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color dots |
color dots |
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edit |
edit |
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next |
next |
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share |
share |
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caption |
caption |
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add a caption |
add a caption |
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tag |
tag a friend |
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post |
post / publish |
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views and likes |
views and likes |
YouTube: how to navigate social media when the interface is in English
YouTube remains one of the most stable platforms, and millions of people use it every day. That’s why it’s important to understand the English words you see on the platform, especially if you work with content or actively use social media. Most creators use the same expressions, so once you learn them, you’ll start understanding videos much faster.
At the beginning of a video, creators often use a call to action. Most commonly, they ask you to subscribe to the channel, hit the thumb up, or check out other videos. These phrases are standard and easy to recognize in any niche — from educational channels to entertainment.

When you enter a query in YouTube search, you’ll see thumbnails — small preview images that represent each video. By tapping a thumbnail, you open the video and inside you can tap play or pause it. You also have access to the mute button, and subtitles/closed captions help you understand speech faster, especially if your English is not very strong yet.
In the settings section, you’ll find important options. For example, playback speed lets you slow down or speed up the video, while quality helps you choose the right resolution. To watch the video in full screen, use full screen. These features appear in most social platforms, but on YouTube they’re especially important for comfortable viewing.
If you like the channel, you can turn on notifications. There are several options: all — get all notifications; personalized — personalized recommendations; or none — no notifications at all. This way, you decide how actively you want to follow new content.
Below is a list of words that will help you navigate the YouTube interface — and other social media platforms — more confidently:
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call to action |
call to action |
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subscribe to the channel |
subscribe to the channel |
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thumb up |
thumb up |
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check out other videos |
check out other videos |
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thumbnails |
thumbnails |
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play |
play / pause |
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mute |
mute |
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subtitles / closed captions |
subtitles |
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settings |
settings |
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playback speed |
playback speed |
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quality |
video quality |
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full screen |
full screen |
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notifications |
notifications |
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all |
all |
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personalized |
personalized |
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none |
none |
Ready to use social media slang in English
Now you’re officially ready to switch your phone to English and not panic when you see unfamiliar buttons or settings. You’ve figured out what feed, caption, story highlight, tag, thumbnails, and dozens of other terms mean — the ones you see in Instagram, TikTok, and YouTube every single day. And most importantly, you now understand social media English not just as separate words but in the context of real actions.
If you want to go deeper and sound more natural in comments, stories, and videos, start with a simple step — take the English level test. It’s the fastest way to understand how to improve your English for social media.
For now — open any of your favorite social platforms and try using your new vocabulary in practice. The more you interact with the interface in English, the faster this language becomes your own.
