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How to sound cool on social media?

Social media and their slang: learn the key words and phrases from Instagram, TikTok, and YouTube — and feel confident in any online space.

How to sound awesome on social media?
November 24, 2025 Maria Tyzun
Сленг для соц сетей на английском: слова и выражения из Instagram, TikTok и YouTube

It’s hard to imagine a person today who doesn’t use social media. They’ve become a part of our work, communication, growth, and even learning. That’s why, to feel confident online, it’s important to understand the English words that appear across the interfaces of Instagram, TikTok, and YouTube. This helps you navigate faster and sound more natural in the digital space.
Social media is evolving at lightning speed. New features appear constantly, and we adapt to them effortlessly. Plus, many English words — “like,” “post,” “repost,” “follower,” “feed” — have become so common in our everyday speech that we barely notice their origin. But behind them lies real English slang worth understanding more deeply.

And if you:

  • don’t understand what bloggers say at the beginning and end of their videos
  • switched your phone to English and now get confused by the buttons
  • or want to learn to create cool things on social media, but all the tutorials are in English
Then keep reading — it’s about to get easier, clearer, and much more useful.

Slang for social media: like, subscribe, and follow the channel

Английский для соц сетей — слова и фразы из Instagram, TikTok и YouTube

Instagram: English words you need for social media

Instagram is one of the most popular social platforms, so it’s important to understand how the main actions and interface elements are called in English. This will help you navigate faster and feel more confident in social media, especially if your phone or the app is switched to English.

When you open Instagram, you land in the feed — the place where all posts appear. Here you can scroll the feed up and down, like a post, comment on it, add it to your story, or share it with your friends. You can also save posts into collections — save your favorite posts into collections.

In the right-hand upper corner — in the right-hand upper corner — you’ll find direct, where your private messages appear. In the left-hand upper corner — in the left-hand upper corner — you’ll find the button for stories. These are photos or short videos that stay available for 24 hours. You can react to them or reply to them, making communication on social media faster and more natural.

Интерфейс Instagram на английском языке — слова и функции для соц сетей

Today, Instagram offers many additional features. For example, story highlight allows you to save stories to your highlights; IGTV Video gives you the option to upload longer videos; and Guide helps you group posts by topic. These tools are especially useful if you want to grow your personal brand on social media. You add information about yourself in your bio, and to follow an interesting profile, you use the follow button. That’s when you become a follower, and the profiles you follow appear as following.
To make your feed look aesthetic, many people plan their layout — the visual grid of the profile — in advance. If you want to check old stories or posts, go to the archive. And if you’re planning to promote your content, use the promote feature — it helps increase your reach on social media.
Below are all the English words used in the Instagram section. They will help you easily navigate the social media interface:

feed

feed

scroll the feed up and down

scroll the feed up and down

like a post

like a post

comment on it

comment on it

add it to your story

add to story

share it with your friends

share with friends

save posts into collections

save to collections

in the right hand upper corner

in the right-hand upper corner

direct

Direct messages

in the left-hand upper corner

in the left-hand upper corner

stories

stories

react

react

reply

reply

IGTV Video

IGTV video

Guide

guide

story highlight

story highlights

bio

bio

follow

follow

a follower

follower

following

following

layout

layout

archive

archive

promote

promote

By the way, follow us on Instagram — you’ll find lots of useful content for learning English and you’ll get to practice your social media English right in the stories.

TikTok: English phrases that will level up your social media skills

TikTok is developing incredibly fast, and new trends appear every day. That’s why understanding the English interface helps you navigate the app faster and feel more confident on social media. Everything here is based on short videos, smooth transitions, and audio, so knowing the basic commands really simplifies the filming process.

Just like on Instagram, you can follow the users — follow different creators. To record a new video, tap plus — the add button. Then choose music through pick the sound — “choose the sound.” These actions are the foundation of any TikTok video and appear in almost every tutorial.

Редактирование видео в TikTok на английском языке

To stop the recording, tap pause. If you want to add effects, use video filters — through the color dots. This makes your video brighter, more dynamic, and more noticeable in the feed.
After you’ve edited your video, tap next to share it. Then add a caption, because it affects engagement. In the caption, you can tag friends. And when you’ve added a caption, tap post so the video appears in your feed. After that, all that’s left is to collect views and likes — that’s how most users interact with content on social media.
Below are the expressions that will help you use TikTok and other social media platforms with confidence:

follow the users

follow users

plus

plus (add)

pick the sound

choose the sound

recording

recording

pause

pause

video filters

video filters

color dots

color dots

edit

edit

next

next

share

share

caption

caption

add a caption

add a caption

tag

tag a friend

post

post / publish

views and likes

views and likes

YouTube: how to navigate social media when the interface is in English

YouTube remains one of the most stable platforms, and millions of people use it every day. That’s why it’s important to understand the English words you see on the platform, especially if you work with content or actively use social media. Most creators use the same expressions, so once you learn them, you’ll start understanding videos much faster.

At the beginning of a video, creators often use a call to action. Most commonly, they ask you to subscribe to the channel, hit the thumb up, or check out other videos. These phrases are standard and easy to recognize in any niche — from educational channels to entertainment.

Использование соц сетей на английском языке для практики

When you enter a query in YouTube search, you’ll see thumbnails — small preview images that represent each video. By tapping a thumbnail, you open the video and inside you can tap play or pause it. You also have access to the mute button, and subtitles/closed captions help you understand speech faster, especially if your English is not very strong yet.
In the settings section, you’ll find important options. For example, playback speed lets you slow down or speed up the video, while quality helps you choose the right resolution. To watch the video in full screen, use full screen. These features appear in most social platforms, but on YouTube they’re especially important for comfortable viewing.
If you like the channel, you can turn on notifications. There are several options: all — get all notifications; personalized — personalized recommendations; or none — no notifications at all. This way, you decide how actively you want to follow new content.
Below is a list of words that will help you navigate the YouTube interface — and other social media platforms — more confidently:

call to action

call to action

subscribe to the channel

subscribe to the channel

thumb up

thumb up

check out other videos

check out other videos

thumbnails

thumbnails

play

play / pause

mute

mute

subtitles / closed captions

subtitles

settings

settings

playback speed

playback speed

quality

video quality

full screen

full screen

notifications

notifications

all

all

personalized

personalized

none

none

Ready to use social media slang in English

Now you’re officially ready to switch your phone to English and not panic when you see unfamiliar buttons or settings. You’ve figured out what feed, caption, story highlight, tag, thumbnails, and dozens of other terms mean — the ones you see in Instagram, TikTok, and YouTube every single day. And most importantly, you now understand social media English not just as separate words but in the context of real actions.

If you want to go deeper and sound more natural in comments, stories, and videos, start with a simple step — take the English level test. It’s the fastest way to understand how to improve your English for social media.

For now — open any of your favorite social platforms and try using your new vocabulary in practice. The more you interact with the interface in English, the faster this language becomes your own.